The problemConsistency beats virality.
You already know short-form sells. Making it every day is the hard part.
Research, scripting, filming, editing, captions, posting. For every product, every day. That is a full-time job your team does not have.
Research eats your mornings
Scrolling competitors for hooks that actually work is a job in itself. And the trends move faster than you can copy them.
Production eats your week
Script it, film it, edit it, caption it, pick the sound. One decent video costs you half a day. You need one every day.
So consistency dies first
The algorithm rewards showing up daily. The moment your real business gets busy, the posting stops. And so does the reach.
How it worksFrom viral angle to published Reel.
A research-to-publish loop that runs while you run the business
Four steps. Only one of them is yours: hitting approve.
It watches your niche
Point shortr at the competitors and creators you keep an eye on. Every day it pulls their best-performing shorts and ranks them by viral score.
It rewrites the winner for your product
The proven angle gets rewritten to pitch your product in your brand voice, then judged against your rules before a cent is spent on rendering.
Your avatar delivers it
Your trained AI avatar and voice present the script. Word-synced captions, your music, vertical 1080×1920, 20 to 60 seconds.
You approve. It publishes.
Videos land in a review queue. One tap to approve, then publish now or on a schedule. Instagram Reels first, TikTok next.
Built for brands, not for AI slop. Every video starts from something that already worked, gets written in your voice, and waits for your approval.
FAQThe questions everyone asks.
Worried it will sound like AI?
Will the videos sound like generic AI content?
No, and that is the whole point of how it works. Every script starts from a video that already performed in your niche, gets rewritten with your brand-voice rules, then judged by a second AI against your rubric, and finally approved by you. If it reads off-brand, you deny it and it never goes out.
Do I have to be on camera?
Once. You train your avatar with your video provider, and shortr uses it for every video after that, with your cloned voice reading each script.
What does it cost to run?
You connect your own accounts for AI, voice, avatar, and publishing, and pay those vendors directly at their prices. shortr adds no markup on generation, so you see exactly what every video costs.
Which platforms can it publish to?
Instagram Reels and Stories today, including trial Reels. TikTok and YouTube Shorts are next. Publishing runs through your own Metricool account.